MI Summer Camps
A brand identity designed for MacDonald Island Park’s MI Summer Camps. These are summer camps for kids held in Fort McMurray, AB. The project also included various printed booklets to detail programming.
This design included developing a set of icons and repeating patterns to use across various media. The design was made to be colourful, bright and fun, but also adaptable and easy to integrate for graphics across various signage, social media and other placements.
The brand draws from retro 1980s feels and exaggeration of the misaligned quality of offset printing.
T-shirts were included as well to give out to the participants to wear!